Excelta Careers - VP Sales & Marketing
JOB POSTING – VP Sales & Marketing
PURPOSE:
The
VP Sales & Marketing is responsible for all commercial and
revenue-generation activity in the company to include driving better
integration and alignment between all revenue-related functions, including
marketing, sales, distribution, customer support, pricing, and revenue
management.
KEY TASKS AND RESPONSIBILITIES:
Sales:
·
Provides overall leadership of the sales &
distribution function across the business.
·
Manages and directs the execution of the sales
strategy to increase profitability and support the overall growth of the
business.
·
Develops and implements a strategy to achieve
budgeted volume and revenue objectives for Distribution business.
·
Provides technical support and training to
distributor sales personnel and develops plans to improve the overall level of
Excelta support to the distributors.
·
Evaluates and rationalizes the distribution
network, evaluates and approves distribution
contracts, proposes changes to the distribution network that benefit Excelta.
·
Manages and implements annual sales budget and
action plan to increase revenue year over year.
·
Ensures sales execution and strategy is aligned
with market strategy and customer demands.
·
Drives the maximizing
of CRM software to leverage better visibility, planning, integration, and
utilization of customer data.
·
Develops and manages operating budgets for sales
and marketing functions.
·
Establishes and maintains relationships with
industry influencers and key strategic partners.
·
Directs sales forecasting activities and sets
performance goals accordingly.
·
Coordinates presentations and leads discussions
on the effectiveness of sales and development strategies including ensuring
appropriate analysis and action plans are in place.
·
Reviews and analyzes performances against
programs, quotes and plans to determine effectiveness.
·
Manages, coaches and
motivates sales team members.
·
Prepares sales/marketing activity reports and presents to executive management.
·
Verifies monthly commission to the sales
representative and makes recommendations for sales incentive plans that
maximize profitability while containing costs.
Marketing:
·
Develops and directs market strategy,
coordinating new and existing products with Sales to penetrate new markets.
·
Develops long-term relationships with customers
and potential customers.
·
Develops and implements pricing and profit
strategy for market, maintains pricing & products database.
·
Manages e-commerce activity and online sales
campaigns (Excelta website)
·
Researches, analyzes, and monitors financial,
technological, and demographic factors to capitalize on market opportunities
and minimize effects of competitive activity.
·
Participates in new product task teams and
implements new product market penetration.
·
Monitors competitive products and marketing
activities.
·
Develops and executes strategic marketing plans
and programs, both short and long range, to support sales and revenue
objectives of organization.
·
Evaluates and recommends distribution channel
development programs.
·
Develops and recommends product positioning,
packaging, and pricing strategy to produce the highest possible long-term
market share.
·
Ensures effective control of marketing results
and takes corrective action to guarantee that achievement of marketing
objectives falls within designated budgets.
·
Oversees and evaluates market research and
adjusts marketing strategy to meet changing market and competitive conditions.
·
Conducts marketing surveys on current and new
product concepts and provides feedback for future product development.
·
Establishes and maintains a consistent corporate
image throughout all product lines, promotional materials, and events.
·
Evaluates and recommends trade shows to promote product and services in the most effective manner.
KEY TASKS AND RESPONSIBILITIES:
·
Bachelor's degree
in Business / Economics or related discipline
·
Microsoft Office
Suite experience, expert level Excel
·
Minimum 3 years’
experience with ERP systems and demonstrated expertise in CRM software
·
Minimum 5 years’ of sales and marketing operational management and
leadership of the functions, including significant distribution management
networks
·
Minimum 5 years’
experience in technical or specialty tools / similar industry
·
Demonstrated
critical thinking and analytical skills
POSITION DETAILS:
This is a full-time exempt position that can be remote with travel required up
to 75%. For the first six months, extensive time will be required in SB County
(Buellton, CA). Salary Range $150,000 - $200,000